France launched the marketing campaign #CetÉtéJeVisiteLaFrance (“This Summer, I go to France”) highlighting the range of locations across the nation. From 1 April, resorts, restaurants and different hospitality firms must start paying enterprise charges again, in addition to VAT on the full 20%, following the discount to 12.5% during the pandemic. Tourists from China and Middle Eastern international locations have been keen to shop in places like Bicester Village, but had been now more probably to decide on France because they could get a tax refund when they left. (The UK scrapped the VAT reclaim scheme on the end of 2020.) “The authorities has basically stated to these visitors ‘don’t come here – go to Paris instead’,” mentioned Janson.
The solely difference is that in accordance with tourism statistics, we have an equal share of domestic and inbound tourism. That signifies that half of all vacationers are from Lithuania and another half arrive from overseas countries. China’s rising stake in international tourism and the financial influence of Chinese vacationers have afforded the Chinese authorities a possibility to not directly affect worldwide politics.