A summarised analysis of domestic tourists’ choices amongst regional locations from Eq. In whole, 270 coefficients are estimated from 27 alternate options and 10 socioeconomic and demographic characteristics. Overall results present statistically significant regional alternative variations between vacationers from metropolitan and middleman cities (compared to tourists from Bogotá) in 70% of the regional alternatives chosen by these vacationers. Shopping malls have turn into an important a part of the industrial sector in the cities of Colombia, as a end result of buying malls present an alternative public space for the enjoyment of individuals (Grube-Cavers and Carvajal-Sánchez, 2014). People go to shopping malls for buying (47% of the visitors), for leisure activities (23%), for socialising (9%), for consuming (31%), and/or for different reasons (18%) (Grube-Cavers and Carvajal-Sánchez, 2014).